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I open markets, not just serve them
I entered 14 countries with Kerry Group and built an export market in 15 countries from zero. Today I do the same with Salesforce in Central America.
Kerry · Nutrifoods · InCompany
Strategic Alliance & Business Development Lead · Salesforce LATAM
I open LATAM markets for the Salesforce ecosystem through alliances, channels and agentic AI.
30+ years leading sales, P&L and commercial expansion across 14 countries. Today I bring Agentforce and scalable revenue models to Costa Rica, Central America and the rest of the region, without you having to build a sales structure from scratch.
AvailableMendoza, AR · Remote across LATAM
30+
years in sales and general management
14
countries with industrial sales led
10×
volume: from 600 to 6,000 tons/year
29K+
LinkedIn followers on AI and Salesforce
Career highlights at
- Salesforce Ecosystem
- InCompany
- Renault
- Toyota
- Kerry Group
- Arcor
- General Cereals
10-second match
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Showreel
My pitch in under 3 minutes.
Who I am, how I work with partners and how I turn alliances into revenue.
Who I am
How I open markets
Alliances + Agentforce
How we’d work together
Why me
Six reasons to talk.
An uncommon profile: 30 years of commercial judgment plus real fluency in the Salesforce ecosystem and agentic AI.
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Channels that scale without fixed structure
I design revenue models, resale, referral and outsourcing schemes that let you grow without hiring before the market is validated.
Master Plan 2025 · “Ambassadors” program
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I sell technology because I understand it
Certified Salesforce Administrator and Agentforce Specialist. I speak the language of both the business and the technical team.
Agentforce Specialist · Agentblazer Legend
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Leadership backed by numbers
General management of Renault and Toyota dealerships: P&L, 200 people, brand, government relations and budget. Measurable results, not storytelling.
+17% in results · Regional Top 3
📣
I generate demand and authority
I launched Bridge2Tech (50+ professionals trained from 10+ countries), a YouTube channel and a 29,000+ follower community on LinkedIn.
Bridge2Tech · YouTube · LinkedIn
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Regional, trilingual and agile
Native Spanish, professional English and Portuguese, an MBA, and smooth remote work with teams across LATAM and the United States.
MBA San Andrés · Scrum CSP
Work experience
From industry and general management to the Salesforce ecosystem.
A consistent thread: building markets, teams and channels. Today with agentic AI as an accelerator.
Salesforce Strategic Alliance & Business Development Lead
InCompany · Salesforce Partner for Costa Rica and Central America
- I lead strategic alliances and new business; I design and execute regional expansion, opening new markets within the ecosystem.
- I generate and negotiate commercial channels directly with partners and enterprise clients, using scalable revenue models without fixed structure.
- Designed the Salesforce resale strategy (Master Plan 2025) with participation in the Agentforce MDF co-funding program.
- Structured the managed continuous-optimization service for Agentforce and the “Ambassadors” referral program.
- Launched the Bridge2Tech bootcamp (50+ professionals from 10+ countries), an educational YouTube channel and content reaching 29,000+ followers.
Chief of Staff · Oct 2024 – Apr 2025Led the expansion of Salesforce projects across LATAM and the United States through alliances, team management and outsourcing.
Founder · Salesforce Consulting & Implementation
Ceibotec
- Salesforce consulting and implementation for SMBs and teams that need to organize their sales process.
Career transition into the Salesforce ecosystem
Clicked · Salesforce Talent Alliance Career Cohorts
- Salesforce Administrator & Business Analyst: requirements gathering, user stories, roadmaps, project management and data analysis.
- Salesforce Talent Alliance program (team project with Deloitte Salesforce Mexico) plus Associate and Administrator certifications.
General Manager · Official Dealership
Renault · Mendoza, Argentina
- Restructured a team of 11 managers and 200 employees: +17% average improvement in results over the last two years.
- Positioned the brand in the top 3 for regional market share, with a communication strategy built alongside an agency.
- Product launches, brand development, government relations and budget management.
General Manager · Official Dealership
Toyota · Mendoza, Argentina
- Full commercial operation: manufacturer policies, sales and aftersales KPIs, and brand quality-standard certification.
- Introduced sustainability and continuous-improvement processes: the foundation of the later results at Renault.
LATAM Sales Manager · Industrial Key Account
Kerry Group · Buenos Aires, Argentina
- Won the regional Cereal category by negotiating directly with industrial accounts: Nestlé, Arcor, General Mills, Kraft, Bimbo, Kellogg and Quaker (14 countries).
- Brought Kerry ingredients into the production lines of seven of the largest food companies in LATAM.
Commercial Director
General Cereals · Buenos Aires, Argentina
- Grew the operation from 600 to 6,000 tons/year with profitability 3× higher than expected, through new pricing and distribution policies.
- Created the Nutrifoods brand and its export market in 15 countries; built the commercial department. The company expanded production capacity by 300% with over US$ 6 M in investment.
Earlier commercial career (1993 – 2001)
Commercial Manager at 7por24.com (B2B e-marketplace, 2000–01) · Regional Sales Manager at Arcor (1997–2000, billing of up to US$ 16.5 M/year) · Cepas Argentinas and AVH (1993–97).
Achievements
Results you can measure.
Not theory: real numbers across different industries, markets and business models.
10×
From 600 to 6,000 tons per year
With profitability 3× higher than expected, thanks to a new pricing and distribution policy.
General Cereals · Commercial Director
+17%
Improvement in results leading 200 people
Restructured a team of 11 managers and reached the regional Top 3 in market share.
Renault · General Manager
14countries
Industrial sales led across LATAM
Won the regional Cereal category: ingredients in the lines of Nestlé, Arcor, General Mills, Kraft, Bimbo, Kellogg and Quaker.
Kerry Group · Industrial Key Account
15countries
Own brand taken to the world
Created Nutrifoods and its export market; production capacity grew 300% with over US$ 6 M invested.
General Cereals · Nutrifoods
50+professionals
Trained at Bridge2Tech, from 10+ countries
Own bootcamp that also fuels demand generation and the ecosystem’s educational channel.
InCompany · Bridge2Tech
29K+ followers
Authority in AI and Agentforce
Content and community on LinkedIn and YouTube that build the brand and open commercial conversations.
Personal brand · InCompany
References
What people who worked with me say.
He is one of those people you can trust, because he combines analysis, action and consistency over time. He stands out for his commitment, seriousness and ability to execute.
Under his Sales Direction the company not only penetrated the local market substantially, but won important clients abroad — Europe, North America, Central America and South America. I was struck by his optimism in very demanding challenges and, above all, his humility as a person.
A very well-prepared and disciplined professional, ready for any kind of challenge, with a sharp critical eye to always bring the best results to whatever business he leads.
I came to know in him a deep dedication to his work, carried out with a great dose of warmth, freshness and optimism. I know that any challenge he decides to take on will be carried out successfully.
Public recommendations on my LinkedIn profile (translated from Spanish).
Education & certifications
Solid academic base, constant upskilling.
Education
- MBAUniversidad de San Andrés · 2004–2006
- BA in MarketingUniversidad de Palermo · 1991–1996
- Postgraduate in AI (Elements of AI)University of Helsinki · 2022–2023
- Salesforce Talent Alliance Career Cohorts2023–2024
Certifications
Salesforce Agentforce Specialist
Salesforce Certified Administrator
Salesforce Associate
Agentblazer Legend
Certified Scrum Professional (CSP)
Scrum Fundamentals (SFC)
Generative AI · Microsoft & LinkedIn
Microsoft 365 Copilot
Digital Marketing
Core skills & languages
Strategic AlliancesBusiness DevelopmentLATAM ExpansionKey Account ManagementSalesforce ConsultingAutomation: Make, n8nTalent training & developmentGeneral management & P&L
Spanish · native | English · professional | Portuguese · professional
Contact
If your company is evaluating entering or growing in LATAM, let’s talk.
I reply personally. Tell me what profile you’re looking for and I’ll tell you honestly whether I’m a fit.
✉️Emailrtoralesv@gmail.com
💬WhatsApp+54 261 5007958
inLinkedInlinkedin.com/in/rodrigo-toralesv
📍LocationMendoza, Argentina (GMT-3) · Remote for LATAM and the U.S.